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Texture Photography

Crush It on Amazon With Great Product Photography

September 4th, 2017

Want to get more clicks & conversions on your Amazon listings? Upgrade your product photos with these guidelines.

Main Image

The main image is the first thing customers see. Since it appears as the thumbnail image when a shopper searches for a product, this picture will determine whether the customer even clicks on your listing. It’s important that it stands up to the competition!

Amazon has strict standards for the main image. Here’s a quick summary:

– Must be edited to have a pure white background (RGB 255, 255, 255).
– Must contain the full product, and ONLY the product. No confusing additional objects.
– Must be a professional-quality image: in focus, full color, and well-lit. No dark, grainy, or blurry images.
– Must fill 85% of frame or more.
– No additional text, graphics, or inset images.

All those rules can be hard to keep track of, but it’s necessary to do so. If the main photo is not up to Amazon’s standards, your listing could be suspended, costing you lots of time, stress, and money!

Beyond that, I suggest shooting the product from straight on-no weird angles. Make sure the lighting is natural looking and that the product appears true to color in the photo. Check out your competition, if possible. Imitate the photos that look and perform the best on Amazon. Also, pretend you are the customer. Which listings make you want to click? How can you arrange the product to make it look its best?

Supporting Images

The supporting images count, too! I suggest adding 5 to 8 photos that showcase the product in different ways. Here are some tips for getting the most out of your supporting images:

Show the Scale-Supporting images allow you to use backgrounds or other objects in order to showcase the size and scale of the product. Think everyday life and where/when/how your product will be used. If it requires snow – find snow! Does it go on a car? Head out to the garage. One of the easiest things to do is simply ask someone to hold it while you take a picture. Hands are a great way to demonstrate scale.

For example, I recently had to photograph a finger brace with lots of confusing straps and Velcro pieces. First of all, the product simply didn’t photograph well on its own-it just looked like a jumbled pile of Velcro. Plus, it was hard to figure out how the brace fit onto a hand. That photo shoot definitely required a hand model, both to make the product look good and to inform consumers on how to use it.

Use Informational Graphics-Though graphics of any kind are prohibited in the main image of an Amazon listing, you’re allowed to use them in your subsequent images. You can use text and arrows to point out the features and benefits of the product and show its exact dimensions. You can also add badges (such as “Quality Guaranteed” or “BPA Free”) which I highly suggest doing.

Get Some Close-ups-This is especially important if the product has lots of detail or an interesting surface finish. Texture, quality, and luxurious materials all benefit from clean, clear, close-ups!

Use a Model-Not every product requires a model, but in my opinion – 99.9% should have one. The .01% of listings I am letting off the hook involve clear poly bags, and even that is a stretch. It is my professional opinion that every product listing benefits from a model. Your model may be a child, adult, or animal. Consumers can put themselves into the model’s shoes and picture themselves using your product. This type of psychology immediately increases conversion. I suggest using realistic models because you want to showcase the product, not the person. So, don’t worry if you can’t afford a glamorous supermodel, your girlfriend, grandmother, husband, or neighbor down the street will do just fine.

How to Find Wall Art That Compliments the Room It Is in

August 16th, 2017

Above anything else in a room – art brings all the tangible components including furniture, fabrics and finishes together – but that is only where it begins. Art really contributes to the totality of a space, through creating atmosphere with enhancing the mood and personality of a room. Art presented together in such a way, heightens your senses, making the room a more inviting and inspiring place for you to be in.

For this cohesion to occur, the selection of art that best compliments a room comes about through a careful blending of discernment and paying close attention to your sensory responses to art.

It is important to discover the mood of the space through reviewing its style. The idea here is that art needs to reflect and be in concert with the existing space… to be in harmony with the room style.

It is best to start with thoughtfully observing the context and atmosphere the art will inhabit. Although there are numerous room styles, there are 4 that most will fall within. As a guideline these briefly include:

1. Contemporary rooms that show soft lines and linear shapes in neutral tones that are complete with one overriding bold colour as the feature.

2. Eclectic rooms present a variety of styles and moods through patterns, colours and textures that complement one another.

3. Traditional rooms tend to be classic in style and timeless in appeal. Warm complementary colours and warm wood appeal together present a cozy and relaxing atmosphere.

4. Romantic rooms present a more feminine expression with an emphasis on soft, sheer fabrics and light to pastel colours – subtle contrasts of between light and colour and other specialty textured design pieces are central to achieve this feeling and look.

Once the room style has been deciphered, it is time to consider what your preferences are for art. Whether buying original art from a gallery, limited editions prints, reproductions or poster art – the decision of what art to buy is the same.

For your residential space be sure to, above all, make it personal. You need to think about your preferences for art – what appeals to you – consider that whether you are sometimes glancing casually at your art, there will be days when you will want to study and stare at it – to that end, what is going to have staying power for you? Remember this art will be on your walls for an indefinite period of time so you will wish to exhibit art that has the potential to be pleasing and inspiring to you over the long term.

Don’t be too methodical or overthink it, just try to become one with what you like about certain art, but try to keep it simple and somewhat spontaneous. If you are working with an art consultant or interior designer, they will draw this from you and that will help you to better understand yourself when it comes to choosing art.

If working on your own, ask yourself: What really appeals to you in terms of colour and style including abstracts, post-modern or vintage art? Is there a particular subject that you connect to – landscapes, animals, seascapes or people? What about the medium used to create the art – acrylic, water colour, digital, photography or something more adventurous? Do you prefer large expressive pieces, or smaller, dainty images presented in relational groups? The options are truly endless and not limited to your imagination…

Next, it is advisable to think about the money that you have to spend, as you can’t appreciate your art purchases if you spend beyond what you are comfortable with. Like anything, it is easy to become carried away with the beauty and breadth of art selections that are available to you. To that end, it is wise to have a working budget that will provide you with a general guideline for your spending. The art medium that you choose will often dictate what you can spend; however there are lovely and desirable pieces to be found with every medium, style and taste.

Through being prepared and enlightened with all of the above, you should be well on your way to choosing art that will not only tie your space together… but it will make you feel that you belong to a place that is positively reflective of you.

Digital Photography – Filters – Part II

February 18th, 2017

Texturizing filters

These filters are agnate to Rendering filters in three-dimensional modelling programs. For example, lighting furnishings simulate a ablaze animated on the image, and by altering the “surface” of the image, the ablaze appears to accord the angel a texture. These filters accomplish abundant demands on the computer and you may acquisition ample files cannot be candy if the apparatus does not accept abundant RAM.

Distortion filters

In essence, Distortion filters plan by alteration the position of a pixel in an angel by affective its amount assimilate addition pixel while abrogation the aboriginal colour and accuracy advice intact. The key point actuality is that the ambit the pixel amount is confused depends on its aboriginal position.

Art Abstracts filters

Filters that imitate the furnishings of artists’ abstracts can be very-rewarding. Altered software bales access this chic of clarify with capricious degrees of success – ultimately, a clarify that applies its furnishings in an aimless address beyond an angel is not as able as architecture up furnishings by hand. However, they do accommodate quick solutions: the ambush is in selecting the appropriate blazon of angel to plan on. Choose those with simple outlines and bright shapes that do not await on intricate details.

Crosshatch

This clarify is generally added able if it is activated to atramentous and white images, as it mimics the acclamation acclimated by artists to awning an breadth in tone. You charge to agreement with altered settings for breadth of achievement and added actualization (above). You accept a best of applying addition clarify to advance the Art Abstracts filter’s actualization or to change the angel to a atramentous and white. Addition advantage with an angel such as the one here, is to book it assimilate awful textured paper. If you baddest the appropriate cardboard stock, the alternation of the crosshatched acclamation and the arrangement of the cardboard can actualize a actual absolute consequence of an artist’s work.

Simple Tips To Enhance Your Photography

January 27th, 2017

Have you anytime noticed how some atramentous and white photos just angle out? And if you go to try and yield the aforementioned affectionate of photo it just doesn’t do the aforementioned thing?

There are a brace of starting pointers that I wish to allotment with you about atramentous and white photography with a agenda camera. The aboriginal affair I can acquaint you is that to accomplish a acceptable atramentous and white photo you accept to accept acceptable texture. Texture, or what something is fabricated of, seems to be added with blah scale.

Certain textures, such as accustomed textures assume to acknowledge able-bodied in atramentous and white. Atramentous and white is all about capturing a faculty of the dramatic, so if your accountable has arrangement that is by itself dramatic, again you accept the aboriginal footfall to a acceptable b&w photo. Textures such as copse grain, abrupt metal, again patterns in attributes such as after-effects or spirals assume to plan able-bodied in atramentous and white.

With atramentous and white, try to accumulate some agreement in your texture. Its easier to actualize beauteous atramentous and white photos if you accept agreement in your arrangement because it can sometimes be absent in color. Symmetrical textures in atramentous and white are consistently admirable and action something the eye cannot abduction as able-bodied if alive in color.

Grey calibration is not just the absence of color, or aggregate taken in shades of grey. To accept and adept atramentous and white photography with your agenda you accept to accept the abstraction of blah scale.

Grey calibration is a spectrum of black, lots of blah and white, like the colours of a bubble but in a alternation of atramentous and white and blah tones. You see a atramentous and white photo is not absolutely alone atramentous and white; it is in fact lots of altered shades and altered base of grey. So if we allocution about blah calibration it just agency the way we admeasurement tones of grey. Included in the blah calibration is of advance atramentous and white.

This sounds odd to say, but if award what looks acceptable in atramentous and white you can alpha with top allegory colors in your every day capacity at home. Abrupt colours such as red, abysmal purples and ablaze yellows can accomplish a absolutely acceptable starting point. With adventurous colours such as these, your camera will adapt them differently. It’s about as if the camera leaves out what the eye distinguishes as that accurate blush and keeps the acuteness there. I will not go into the abstruse abracadabra now, but for now, just try experimenting on those colors. If you can’t acquisition these colors about your home, try traveling out into the garden and demography flowers that accept these colors, or go to a nursery, bulb abundance or accessible gardens.

You see atramentous and white is not just ‘no colour’. Its so abundant more, so abundant added again that. The purpose of atramentous and white nowadays (as against to if it was the accepted and humans had no choice) is that it creates a faculty of calmness in time, and with the appropriate perspective, a abundant story.

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